Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool.

Social media is a great place to get your audience to engage with your business. You can post a variety of content that is tailored to their interests. It is one of the most cost-efficient digital marketing methods used to explore your business and increase your business visibility. Through Social Media you are in direct touch with your audience, businesses can therefore use social media channels to communicate with their customers and provide excellent customer service. The different types of top Social Media Platforms are:

• Social Networking (Facebook, LinkedIn)
• Microblogging (Twitter, Tumblr)
• Photo Sharing (Instagram, Snapchat, Pinterest)
• Video Sharing (YouTube, Facebook Live, Vimeo)

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